Stop Following Everybody, Stop Information Diarrhea, Start Being Interesting, Start Thinking For Yourself
This post is dedicated to people who feel that in order to be the most informed they can be, they need to hear all information from all parties at all times of the day across all mediums. It’s a fallacy. It makes you unproductive. It dilutes your opinions. Stop doing it. And stop perpetuating it.
FriendFeed and Socialthing are services that let you facilitate information overload and you should stay away from them. Yes, many people I know use these services, and I’m saying they’re bad for your mental health. The reason they are bad is because they trick you into thinking that each item you read is useful and important to understanding what your “friend” is currently thinking & doing when you don’t need to know everything that your “friend” is currently thinking & doing. Granted, posting your inner thought process as a human being into Twitter is the culprit for this type of informational diarrhea, so tell your friends (and yourself) to stop doing that as well. I don’t care what you’re thinking about at the moment, what you’re contemplating, when you’re done contemplating, what you’ve decided to do, any of that. None of that is interesting and the publication of such information furthers the trends of Twitter streams being uninteresting and annoying.
People that write blog entries — when they have nothing interesting to say — just so that they can say they blogged today are the same types of people who post random thoughts to Twitter just because they know those thoughts will get blasted out to all their followers. This is a horrible practice and it needs to stop. Push your ego and vanity aside and only publish things that are interesting. Remember that with the advent of FriendFeed and Socialthing, your posts are replicated to the screens of many others, so make sure your words matter.
Matt Linderman points out the words of Ricardo Semler on minimizing your information intake:
“I estimate that the ratio of useless to relevant reading material is about 20 to 1. With that in mind, my advice is to reduce the literary inflow to a maximum of two newspapers a day, two weekly magazines, and two publications in a specialized field. Start being proud of not being aware of everything. The reward will be an opportunity to THINK.”
Seeing words past by your head from 16,000 people you follow does not make you a more competent and thoughtful being. It makes your opinions blend into everyone else’s until you have no more real opinions, you just have 16,000 things you read and you picked one to agree with. Once this happens, posting original thought to your blog is nearly impossible and you resort to the easy way out of analyzing someone else’s viewpoint because it’s easier than writing your own good article. It’s almost unbelievable to me how little original thought is now posted to blogs (if you want good original thought, head to Tyme Said and Expert Idiot) because posting a well-written and original article to a blog now is almost as foreign as RSS feeds were a few years ago.
Dealing With Information
I am subscribed to 38 feeds in Bloglines, and 8 of those are feeds from 9rules or Chawlk. I follow 65 people on Twitter but 1) I don’t have Twitter updates sent to my phone, and 2) I only visit or post to Twitter once every couple days, so there’s little overload there. I don’t use Socialthing or FriendFeed or any other similar service. I do read a lot of websites, but the act of reading them is deliberate and I actually visit the site instead of plugging it into Bloglines and seeing the titles scroll by in the mash of all other titles. When I decide to read a blog entry that I find via my Bloglines subscriptions, I click over and read it on the site.
Everything I choose to absorb into my brain is deliberate. Every topic I read about I do so because I’m honestly interested in it, not because 16,000 of my “friends” posted about it and it entered my subconscious due to visual repetition. I’m careful about what I consider to be a good source of information, and don’t succumb to the informational spew that some crave.
In short, I pay attention to things that matter to me, and don’t pay attention to things that don’t. I only write about things I care about, and don’t write about things that I don’t. If you apply these principals to the information you output and the information you input, then you’re on your way to having a perspective that’s untarnished by the informational diarrhea outputted by the masses.

david # —
I tend to take the opposite approach. I’m subscribed to well over 100 feeds in Bloglines, but I do agree with this point:
For me, there’s a big difference between being subscribed to something and reading every article there. I like knowing (superficially) what lots of people and publications are talking about. From that knowledge, I decide what I actually want to read, think about, and spend time with. I don’t think seeing and collecting a lot of stuff needs to lead to overload. There’s a big difference between following along and blindly following.
Mike Rundle # —
I think being subscribed to 100 good feeds in Bloglines is not a bad thing by a long shot. I’m more against having 1000 Twitter friends where each person talks about whether they should eat oatmeal for breakfast or not
AdamoGiovane # —
Hi Mike, thanks for the 5 points for my first ‘Note’ about FriendFeed and the future of Chawlk. http://chawlk.com/business/notes/14055/p/1
So tell me, if this is better/different to FF then why do you want them (like Scoble - the ‘16k followers’ guy) to come here?
I agree with the Twitter rubbish. Perhaps they should change their question ‘What are you doing now?’ to ‘What are you doing that is interesting, credible and relevent?’ I block people that add me and just type a few words like ‘Got my coffee!!!!’ Oh it’s so lame.
I wish they had a ’superblock’ button also for those that are really lame and don’t contribute anything useful to the Twitter community by not posting links or use @ for starting conversations or replying. Superblock would add them to spam and delete their account after a certain number of ‘blocks’.
My main use of Twitter is to keep track of thought leaders like CNBC regular and Venture Capitalist Paul Kedrosky (on a ‘business/finance/investing/economics’ specific account of mine) and the abundance of Web 2.0 types of course.
Twitter is a bit better than E-Mail with the tools others have written like Twitterfeed. Like getting latest blog posts rather than through a RSS aggregator or E-Mail.
Thanks for quoting (well via 37sig) Ricardo Semler! LOVE his books, they are a must read. Then again I only refer my friends and partners to his writings and not competitors! [Which gives me an idea, perhaps LibraryThing.com and Shelfari.com should have a ‘private’ section for ones books list(s). Speaking of those two of many book social networks could you perhaps add them as a Profile alongside Del.icio.us and Flickr? Chawlk tends to have more book reader/intellectual types than FF or SocialThing.] Hehe. He would love the idea of Twitter I reckon. Well in my idealist mind I want Twitter to be the true flattener of competition.
Prior to Twitter I wouldn’ve been able to track all these thought leaders and they would not have revealed (them to the public). At least not 10 times a day, we’d have had to wait for a book or a daily/weekly/monthly blog post.
Yikes, I know, I know another essay! It’s just an interesting topic. I better just submit now.
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